Big Chains Undergoing Protein Transition

After seeing positive feedback in trial runs, McDonald's has decided to introduce the McPlant burger to their menus across the Netherlands. Made from beyond meat, this is a significant switch for the meat-based company. Along with the McPlant, they have also introduced and left other meatless items on the menus like veggie McChickens and McWraps. 

This is part of a larger movement in the Netherlands called eiwittransitie, or protein transition. In an effort to reduce their carbon footprint, the Netherlands has begun looking for alternative, plant-based, protein sources. While McDonald's hasn't used insects or seaweed like some other Dutch food innovators, the use of beyond meat in their stores nationwide is still a huge feat in this diet transition. Mcdonald's also attempted to bring the McPlant to the United States but canceled the trial after reports of low sales. It seems as if the Dutch are more willing to accept protein alternatives than Americans.                                                                                 McPlant burger and its green packaging